- Our strategy
is to have some starsand there are not many stars in
the luxury business. What is a star? It's a name that is the
very best. It's a name that is very profitable. But the number
of true stars is less than I can count on both of my hands.
Arnault # Business,
- The most
simply analysis will tell you that Coke is only a fizzy drink
with a massive marketing budget,and that simplicity makes
the market vulnerable.
Branson # Products,
actually relies on our users to help with our marketing. We
have a very high percentage of our users who often tell others
about our search engine.
Brin # Marketing,
of all we had very few users. We might have had a hundred
accesses a day. So there was really no demand from the users
to add their own links. Things changed over time though as
our access rates doubled every month. Through word of mouth
on the Net more and more people began using it.
Filo # Growth,
- A market
is never saturated with a good product, but it is very quickly
saturated with a bad one.
Ford # Products,
quality! It's creating brand recognition and going after market
Gates # Brands,
- I am
the business side, I am the marketing and promotion side.
I'm the straight man who plays off of the wild man. I'm Jane,
he's Tarzan. It's always been like that. But I think that
that is the spice of life. That is what's so exciting, and
that's why people tune in.
Irwin # Business,
not in the hamburger business, we're in show business.
Kroc # Business,
to bed, early to rise, advertise, advertise, advertise.
Kroc # Marketing,
thing to do is let everyone know you are in the game. It's
like when you get into a kid's swimming pool. You have to
make a splash. The bigger the splash, the more people will
want to know about what you are doing and the more successful
you will be.
Markson # Success,
turn the chance to go anywhere. Join clubs, do anything you
can to get out there and meet people. You are your product.
Markson # Marketing,
been told of some crazy schemes and I've come up with even
crazier ways of promoting them.
Markson # Crazy,
what business is like. If someone comes to you and says they've
got a great idea, you've got to come back at them and say:
"That's a great idea, but my idea to promote it is even
Markson # Business,
- You have
to be different, think outside the square. You need an angle,
something a little offbeat. Crazy even. You need a catch-line
that is attention-grabbing, a headline that ensure maximum
Markson # Thinking,
- And let's
be clear: It's not enough just to limit ads for foods that
aren't healthy. It's also going to be critical to increase
marketing for foods that are healthy.
Obama # Health,
is too important to be left to the marketing department.
Packard # Marketing,
- I strongly
urge that any boss get personally involved in every promotion
in his organization, even those three or four layers down.
Peters # Marketing,
to doing the right thing, the most important thing is to let
people know you are doing the right thing.
Rockefeller # Marketing,
don't want simply to buy the product, they want to have sympathy
with the company too.
Roddick # Marketing,
- We sell
cosmetics, but much more than that. Think of it as "skin,
care and attitude".
Roddick # Selling,
your challenge is not just to improve. It is to break the
service paradigm in your industry or market so that customers
arent just satisfied, theyre so shocked that they
tell strangers on the street how good you are.
Welch # Challenging,
- If what
you are selling is energy, charisma, and enthusiasm, there
is no competition because most others are selling things that
are lifeless, loveless, and dull.
Wilde # Selling,
a big thing that we will hopefully eventually be in a position
to work on is spreading smart phones and spreading more of
this stuff to people who can't get them today.
Zuckerberg # Cell
Topics> Great Market Quotes