- I didn't
see it then, but it turned out that getting fired from Apple
was the best thing that could have ever happened to me. The
heaviness of being successful was replaced by the lightness
of being a beginner again, less sure about everything. It
freed me to enter one of the most creative periods of my life.
Jobs # Best,
that you are going to die is the best way I know to avoid
the trap of thinking you have something to lose. You are already
naked. There is no reason not to follow your heart.
Jobs # Thinking,
distinguishes between a leader and a follower.
Jobs # Innovative,
is not just what it looks like and feels like. Design is how
Jobs # Products
new is this amazingly efficient distribution system for stolen
property called the internet -- and no one's gonna shut down
Jobs # Internet
has nothing to do with how many R&D dollars you have.
When Apple came up with the Mac, IBM was spending at least
100 times more on R&D. It's not about money. It's about
the people you have, how you're led, and how much you get
Jobs # Research,
- Be a
yardstick of quality. Some people aren't used to an environment
where excellence is expected.
Jobs # Quality,
really hard to design products by focus groups. A lot of times,
people don't know what they want until you show it to them.
Jobs # Products,
- No one
wants to die. Even people who want to go to heaven don't want
to die to get there. And yet death is the destination we all
share. No one has ever escaped it. And that is as it should
be, because Death is very likely the single best invention
Jobs # Death,
be trapped by dogma - which is living with the results of
other people's thinking. Don't let the noise of other's opinions
drown out your own inner voice.
Jobs # Life,
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