- I think
we're having fun. I think our customers really like our products.
And we're always trying to do better.
Jobs # Fun,
- A lot
of companies have chosen to downsize, and maybe that was the
right thing for them. We chose a different path. Our belief
was that if we kept putting great products in front of customers,
they would continue to open their wallets.
Jobs # Customers,
- Do you
want to spend the rest of your life selling sugared water
or do you want a chance to change the world?
Jobs # Life,
- I'm the
only person I know that's lost a quarter of a billion dollars
in one year.... It's very character-building.
Jobs # Money,
- The good
music companies do an amazing thing. They have people who
can pick the person that's gonna be successful out of 5,000
candidates. And there's not enough information to do that
-- it's an intuitive process.
Jobs # Company,
- For the
past 33 years, I have looked in the mirror every morning and
asked myself: If today were the last day of my life, would
I want to do what I am about to do today?
Jobs # Life,
almost everything: all external expectations, all pride, all
fear of embarrassment or failure - these things just fall
away in the face of death, leaving only what is truly important.
Jobs # Fear,
better to be a pirate than to join the Navy.
Jobs # Entrepreneur
- We made
the buttons on the screen look so good you'll want to lick
Jobs # Funny
that I'll be dead soon is the most important tool I've ever
encountered to help me make the big choices in life.
Jobs # Death,
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