is God. Others say Google
is Satan. But if they think Google is too powerful, remember
that with search engines unlike other companies, all it takes
is a single click to go to another search engine.
Brin # Company,
everyone wants to be successful, but I want to be looked back
on as being very innovative, very trusted and ethical and
ultimately making a big difference in the world.
Brin # Success,
- As for
Dont be evil, we have tried to define precisely
what it means to be a force for goodalways do the right,
ethical thing. Ultimately, Dont be evil
seems the easiest way to summarize it.
Brin # Good,
- We deal
with all varieties of information. Somebodys always
upset no matter what we do. We have to make a decision; otherwise
theres a never-ending debate.
Brin # Deals,
actually relies on our users to help with our marketing. We
have a very high percentage of our users who often tell others
about our search engine.
Brin # Marketing,
- As we
go forward, I hope we're going to continue to use technology
to make really big differences in how people live and work.
Brin # Technology,
have consistently underestimated the size and importance of
search. It's a very, very large space of technologies, usage,
and information. We've gone from 30 million to over 3 billion
documents in just a small number of years.
Brin # Important,
not enough not to be evil. We also actively try to be good.
Brin # Bad,
advertising is an important component.
Brin # Advertising,
try new things all the time. By now, the people who succeed
have to be very sophisticated.
Brin # Innovative,
the Dont be evil policy leads to many discussions
about what exactly is evil. One thing we know is that people
can make better decisions with better information. Google
is a useful tool in peoples lives. There are extreme
cases, were told, when Google has saved peoples
Brin # Brands,
mind is tremendously efficient at weighing an enormous amount
of information. We want to make smarter search engines that
do a lot of the work for us. The smarter we can make the search
engine, the better. Where will it lead? Who knows?
Brin # Information,
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