but hard work, taking your opportunities, taking your advantages.
(How Murdoch has achieved his success)
Murdoch # Work,
- In motivating
people, you've got to engage their minds and their hearts.
I motivate people by example and perhaps by excitement, by
having productive ideas to make others feel involved.
Murdoch # Motivational,
- We start
with the written word. Then we get to TV, originally with
the idea that it will protect the advertising base and it
then progresses into a medium of its own with news, programmes
and ideas. You then look at TV and you say: 'Look, we don't
want to just buy programmes from a Hollywood studio, we'd
better have one.'
Murdoch # Idea,
communicating news and ideas, I guess is my
passion. And giving people alternatives so that they have
two papers to read (and) alternative television channels.
Murdoch # Communication,
- You can't
be an outsider and be successful over 30 years without leaving
a certain amount of scar tissue around the place.
Murdoch # Success
- The world
is changing very fast. Big will not beat small anymore. It
will be the fast beating the slow.
Murdoch # Change,
is so much media now with the Internet and people, and so
easy and so cheap to start a newspaper or start a magazine,
theres just millions of voices and people want to be
Murdoch # Internet
newspaper companies still have their heads in the sand, but
other media companies are aggressive.
Murdoch # Company,
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