de Bono Quotations..
the situation is only a problem because it is looked at in
a certain way. Looked at in another way, the right course
of action may be so obvious that the problem no longer exists.
de Bono # Problems,
- One very
important aspect of motivation is the willingness to stop
and to look at things that no one else has bothered to look
at. This simple process of focusing on things that are normally
taken for granted is a powerful source of creativity.
de Bono # Important,
- We may
need to solve problems not by removing the cause but by designing
the way forward even if the cause remains in place.
de Bono # Solutions,
- The winner
is the chef who takes the same ingredients as everyone else
and produces the best results.
de Bono # Smart,
thinking is all about "what is". Future thinking
will also need to be about what can be.
de Bono # Thinking,
executives, many scientists, and almost all business school
graduates believe that if you analyze data, this will give
you new ideas. Unfortunately, this belief is totally wrong.
The mind can only see what it is prepared to see.
de Bono # Research,
- We need
creativity in order to break free from the temporary structures
that have been set up by a particular sequence of experience.
de Bono # Creative,
- The need
to be right all the time is the biggest bar to new ideas.
It is better to have enough ideas for some of them to be wrong
than to be always right by having no ideas at all.
de Bono # Idea,
of the mistakes in thinking are inadequacies of perception
rather than mistakes of logic.
de Bono # Mistakes,
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